About Me

Profile

Who I Am
Recent graduate with experience in, and looking to further career in, online/web marketing

Where I Am
Living in San Jose, California

What I Do
Currently Content Management Architect at Symantec, working on Norton.com

Skills

  • Adobe Experience Manager 75%
  • Product Management 75%
  • Strategic Thinking & Analytical Skills 90%
  • Sketch 60%

Education & Experience

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Content Management Architect/Senior Web Producer

Symantec, Mountain view, CA
July 2018 – present

  • Define the data structure and taxonomy needs for AEM instance, along with creating content models
  • Responsible for content workflow and content governance rules
  • Define business rules required to identify how content is assembled
  • Hold the Power Editor role and define user management rules
  • Responsible for editing interface that conforms to content models
  • Work with Product Managers to understand requirements, then work with cross-functional teams to design, develop and test features to be released

Web Producer

Symantec, Mountain view, CA
July 2016 – July 2018

  • Maintain web content using content management systems (Adobe Experience Manager and Teamsite)
  • Manage localized/translated content on a global scale
  • Organized and delivered multiple/major product launches, including Norton Core and Norton Identity Protection Elite
  • Collaborate with multiple, cross functional teams, including marketing managers, designers, and developers
  • Create and maintain web pages, marketing collateral, and links
  • Create custom web pages to support marketing themes
  • Assist with global production coordination
  • Assist with analyzing and processing requests in an Agile team

Bachelor of Arts, Business Management/Economics

University of California, Santa Cruz
2012 – 2016

Bachelor of Arts, Psychology (Honors)

University of California, Santa Cruz
2012 – 2016

Web Marketing Intern

Brocade Communications Systems, San Jose, CA
June 2015 – August 2015

  • Collaborate with Localization Project Managers and regional marketing teams to prepare and review content for translation
  • Assist with publication of translated content to the Brocade.com corporate website using Adobe Experience Manager (AEM)
  • Conduct quality reviews of all localization deliverables and log bugs in reporting tool
  • Work closely with regional marketing leads to gain approval on translated content and Web pages
  • Liaise with branding team to ensure quality and brand consistency

Web Design Intern/Lead Marketing Intern

UC Santa Cruz, Dean of Students Office, Santa Cruz, CA
October 2014 – September 2016

  • Create aesthetically pleasing logos and branding material to advertise various events through both printed and online flyers
  • Maintain online content using the campus web content management system
  • Lead marketing teams for office-sponsored events by creating collateral, designing and collaborating on a strategy, and putting the strategy into effect

Marketing Communications Intern

8x8, Inc., San Jose, CA
June 2014 – June 2015

  • Compose blog entries for company blog and social media posts on third-party content and current events to raise social media presence
  • Maintain online contain using basic HTML web-editing and web design while assisting in building new company website
  • Interview colleagues for quotes to put on website and transcribe video interviews
  • Assist in marketing event activity preparation, such as preparing products for tradeshows and organizing leads collected from events
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Portfolio

Contact Me

laurenprincipi@gmail.com